Collection: HATS

What sets Assk First apart is our commitment to action. That's why we're proud to pledge that 100% of the proceeds from every Assk First purchase go directly to SafeBAE – an organization dedicated to providing sexual assault prevention education programs for teens. Together, we're investing in the future, equipping young minds with the knowledge and tools to create a safer and more respectful world.

Our underwear designs feature messages that promote the importance of consent, such as "did i say yes?" "are we sober?" and "get consent." We believe that these messages can help start important conversations about consent, and that wearing our underwear can be a way to show your support for consent culture. We want to challenge the harmful attitudes and beliefs that perpetuate sexual violence, and we believe that our brand can be a part of this important work.